Red Bull Billboard Ad Design – Medusa

red bull billboard

I’ve more or less, with this image, finished all the practical elements of the project. The last practical assignment for this project was to design a billboard ad for Red Bull. Since the character I had designed was Medusa, I thought this was an amusing idea. The basic design and layout is based on the Heineken ad I had mentioned in an earlier post and I twisted Red Bull’s slogan “Red Bull gives you wings” to match the Heineken ad’s curtness. On to the group’s critique and submission! 😀

Billboard Ad Design!!

Billboard Ad Design!!

So guys, I finished the logo design, my research and character design and also my turnaround sheet. What next? Billboard poster design~ We talked as a group and using our research on Heineken and Red Bull, we decided to use this idea that Heineken had used previously. The before,during and after illustrations for our character should be interesting I should think! I’m looking forward to seeing they all turn out~

Red Bull Ads Compilation

Further research – looking at previous Red Bull ads as reference and research for my current project.

Red Bull Gives you Wings~

Red Bull Gives you Wings~ – Continuing my research for my project in the Visual Literacy class, our project is based on having to have the drink Red Bull commission our faux illustration studio to design a new character and ad for them. This useful link consists someone’s study into Red Bull and the history of it in simple words which I found most helpful.  The points I noted on were:

 

* The slogan is (obviously) not literal, it is metaphorical therefore the new character doesn’t necessarily have to fly/grow wings, just display a sense of alleviation within the character and mor lively, energetic.

* There were no specific , target set audience when regarding age. They had to appeal to general ages but had in mind those who would mostly drink it; young people, students, people at work who do late nights, people with demanding work etc.

* Was originally based  and adapted from the Thai tonic drink “Krating Daeng”, changing it to appeal more for the western palette

September 2020
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