Red Bull Gives you Wings~ – Continuing my research for my project in the Visual Literacy class, our project is based on having to have the drink Red Bull commission our faux illustration studio to design a new character and ad for them. This useful link consists someone’s study into Red Bull and the history of it in simple words which I found most helpful. The points I noted on were:
* The slogan is (obviously) not literal, it is metaphorical therefore the new character doesn’t necessarily have to fly/grow wings, just display a sense of alleviation within the character and mor lively, energetic.
* There were no specific , target set audience when regarding age. They had to appeal to general ages but had in mind those who would mostly drink it; young people, students, people at work who do late nights, people with demanding work etc.
* Was originally based and adapted from the Thai tonic drink “Krating Daeng”, changing it to appeal more for the western palette